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  • Coming soon 2026

    Just show up. Again and again.

Worn by you

  • Kendall

    It holds everything perfectly in place.

    Kendall

  • Calista

    i wore and washed the brown set. i LOVED the way it didn’t soak up my sweat teaching 3 back to back classes.

    Calista

  • Jade

    the material reminds me of nothing i’ve had before. it’s better than other brands, you can tell the difference in how it actually stays gripped on.

    Jade

  • Ricki Lynn

    the comfiest smoothest buttery-est active wear ever!

    Ricki Lynn

  • Graziella

    morning class straight to brunch in the brown one piece. nobody could tell i’d just trained in it.

    Graziella

  • Mathilde

    I love Ícona! The support is great and I am such a big fan of how the bodysuit shapes my figure.

    Mathilde

Fitness has been my constant through every season of life. Becoming a personal trainer gave me the chance to share that with other women. Their experiences, alongside my own, helped shape our first collection: activewear we feel confident wearing, with thoughtful attention to fit, fabric, and how we move.

Building ÍCONA has brought together the strategic thinking I learned at McKinsey with my passion for movement and uplifting women. Bringing our first collection to life took me from sourcing fabrics in the textile markets of Guangzhou to learning from women leading the industry in Los Angeles.

My vision extends beyond the clothes: bringing women together in real life to move, connect, and keep showing up for ourselves and each other.

— Estefanía, Founder

Read our story